These apps offer a convenient way to meet potential partners, especially among younger generations, and the COVID-19 pandemic further boosted their appeal, with many people turning to virtual means to connect. Among women, the usage is substantial, with a Pew Research Center study showing that around 27% of females aged 18-34 have used online dating platforms. Dating apps have surged in popularity in the US, with an estimated 30% of adults having used them at some point.
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